Cigna Healthcare
ID Card Refresh
ID Card Refresh
My Role: Art Direction, Systems Design, Digital Wallet UI & Print Collateral
Overview: I led the comprehensive redesign of Cigna Healthcare's member ID card—a critical touchpoint used by millions of customers. This project was a masterclass in balancing high-level design with extreme technical precision. Because insurance cards are subject to rigorous legal and compliance mandates, every millimeter of the layout was a strategic decision. Beyond the physical card, I spearheaded the design of the accompanying mailer and pioneered Cigna’s first-ever digital ID cards for Apple and Google Wallets. This wasn't just a visual update; it was a transition into a modern, mobile-first member experience that streamlined the journey from the mailbox to the doctor’s office.
Mailer
Apple & Google Wallet ID Cards