To win over big brands like Southwest Airlines, we traded generic corporate decks for personality-packed, highly customized pitch experiences. Partnering with a copywriter, I dove into each prospect’s brand identity, mission, and culture to develop clever creative concepts that connected Cigna's healthcare benefits to what made their company tick. We brought that world to life across themed presentation decks, digital assets, personalized gifts and print leave-behinds. Below, you’ll see a collection of creative concepts developed for and presented to various sales teams.
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My Role: Art Direction, Concept Development, Sales Enablement, B2B Pitch Design & Vendor Management
Southwest Airlines Pitch
Concept #1: Health Care Copilots
Concept #1: Health Care Copilots
Insight: Partnership is essential to being successful. No one can do this life thing alone. We need people we trust to lean on.
Idea: To prove to Southwest Airlines that Cigna Healthcare is who they should choose as their health insurance provider again, we’ll show them how we’re their trusted partners—or copilots.
Idea: To prove to Southwest Airlines that Cigna Healthcare is who they should choose as their health insurance provider again, we’ll show them how we’re their trusted partners—or copilots.
Gift: To make sure our meeting attendees feel like we’re in this thing with them as their health care copilots, we’ll give each one some essential flight gear. Bonus if our sales team can wear them as well.
Southwest Airlines Pitch
Concept #2: Above and Beyond
Concept #2: Above and Beyond
Insight: Nothing beats great hospitality. A warm and welcoming atmosphere, comfortable accommodations, and an attentive staff to meet your needs? Sign us up.
Idea: To prove to Southwest Airlines that Cigna Healthcare is who they should choose as their health insurance provider again, we’ll show them that we go above and beyond for their employees.
Idea: To prove to Southwest Airlines that Cigna Healthcare is who they should choose as their health insurance provider again, we’ll show them that we go above and beyond for their employees.
Gift: To go above and beyond for our meeting attendees, when our attendees take their seats, we will hand them a snack and drink menu and serve them whatever they order. They will be given a button to use for questions during the meeting as well as a blanket for their comfort during the presentation.
We landed the
Southwest account!
Southwest account!
Our Southwest sales partners chose Concept #1: Health Care Copilots.
Left: Printed leave-behind that was included with the gift.
Right: Digital graphic we used in the presentation for fun.
Of course they loved it and we landed the client!
IKEA Pitch: Leave-Behind
Chick-fil-A Pitch: Visual Concepts
Waste Management Pitch: Presentation, Gift & Leave-Behind