Cigna Healthcare
Women's Health Campaign
Women's Health Campaign
My Role: Concept Development, Storyboarding, Frame Design & Art Direction
Overview: Women too often feel ignored by clinical systems that fail to address their distinct life stages. Ditching corporate scripts for raw honesty and bold visuals, this hero video validated real milestones from menstruation to menopause—serving as the emotional anchor for an integrated national campaign.
Cigna Healthcare
Clearity Plan Product Launch
Clearity Plan Product Launch
My Role: Concept Development, Storyboarding, Frame Design & Art Direction
Overview: Consumers hate hidden healthcare costs. To launch Cigna’s first-ever copay-only plan, this video anchored on the relief of saying "yes" to no hidden fees. Using sleek mobile storytelling, this high-energy video walked users through a frictionless digital experience, proving just how simple finding care and knowing your exact costs upfront can be.
Cigna Healthcare
B2B Vision Value Proposition
B2B Vision Value Proposition
My Role: Concept Development, Storyboarding, Frame Design & Art Direction
Overview: Employers often overlook the true value of supplemental vision coverage. This video was designed to keep viewers hooked while unpacking "eye-opening facts" that proved real value for employees on routine care, glasses, and LASIK.
Cigna Healthcare
Keynote Opener
Keynote Opener
My Role: Concept Development, Storyboarding, Frame Design & Art Direction
Overview: Cigna needed a bold kickoff for its annual National Accounts Forum event designed to retain major clients and win over high-value prospects. Designed across a dynamic three-screen triptych, this video leveraged a past, present, and future visual narrative to unite the room around the theme Together All the Way.