Overview: Inner Circle is Marriott Vacation Clubs’ exclusive owner benefit for curated VIP events and experiences. Following a rapid launch, they needed a more flexible design system to prevent visual fatigue across different event types and establish clear rules for photo curation. I evolved the brand into an adaptable luxury lifestyle identity, developing the comprehensive graphic system, layout principles, and photography framework presented below.
My Role: Art Direction, Brand Identity Refresh, Design System Development & Photo Direction
