Overview: To debut the first-of-its-kind NBA Experience at Disney Springs, we needed an end-to-end launch campaign that built awareness from scratch and established the venue as a must-see Disney destination. Partnering with Disney Yellow Shoes on the foundational campaign strategy, I co-concepted and designed the core visual identity alongside a peer designer. From there, we guided a team of junior designers through execution and production, rolling out the high-energy visual system across paid and organic social, digital display, out-of-home, arena promotions, and on-site environmental signage.
My Role: Art Direction, Campaign Strategy, Omnichannel Design & Production Direction
Print Ad
OOH Digital Ad
Animated Digital Ads
Orlando Magic In-Arena Takeover
